Our perspectives on the rapidly changing mobility industry

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

Welcome back to the final edition of SBD Automotive’s daily correspondence from CES 2025. If you missed our first two dispatches, you can...

4S Mobility, an industry-wide movement to shift from tech-centric to outcome-driven mobility, has launched at CES. This new universal...

Greetings again from Las Vegas! Our team took to the expo halls today to canvas all things automotive and mobility at CES 2025 where...

Welcome to SBD Automotive’s first daily #CES wrap-up for 2025! In addition to today’s insight, we’ll be publishing again Tuesday and...

Following our article on the Acura ZDX HMI UX report, this Insight covers the latest edition of the series, the all new Avatr 12.

Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the overall user experience. However, the success of these technologies will ultimately rely on their ability to ensure that this experience is delivered in a seamless and satisfactory manner. In doing so, OEMs, developers, and suppliers can ensure successful product launches, while securing long-term customer loyalty with the vehicle and its ecosys

As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...

With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...

Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...

For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...

With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...

EVs are now proliferating globally, with legacy OEMs and new startups rolling out innovative solutions and contributing to ever-evolving...

As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...

Automakers are carefully observing the development of new battery chemistries. Existing lithium-ion batteries are likely to dominate the...

An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user

In-Car HMI UX Evaluation & Benchmarking Report: 2024 Lincoln Nautilus.