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Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


The new battle for trust in the vehicle network: Why MACsec and MKA are becoming an automotive imperative
A clear messages that also emerged from discussions at the Automotive Ethernet Congress (AEC) was that automotive Ethernet has crossed an important threshold.
2 일 전


Smartphone as a key – A must have investment in some markets, a potential cost saving in others?
The idea of being able to start, lock, unlock your car from a smartphone isn’t new. But, due to market security concerns, the introduction of specific UNECE requirements and UK and German insurance requirements around digital keys, the implementation of smartphone as a key in Europe has been slow compared to other markets around the world.
6일 전


AI cockpits compete on compute, but the real limit is memory
As TOPS stops being the bottleneck, memory bandwidth is becoming the deciding factor for the next generation of smart cockpits.
Jun 9


From Vehicles to Ecosystems: Key Security Trends from Escar USA 2026
Automotive cybersecurity is moving beyond vehicle-level protection toward ecosystem-level assurance. Throughout Escar, the conversation repeatedly extended past ECUs and in-vehicle networks to include API systems, regulatory evidence pipelines, and AI-driven attack and defense. Vehicles are no longer standalone products, but distributed cyber-physical systems connected to wider mobility, cloud, and energy networks.
Jun 5


What if the problem isn't EVs, but architecture?
Much of the discussion around automotive transformation focuses on electrification, tariffs or Chinese competition. But GM appears to believe the industry's biggest challenge sits much deeper in the vehicle itself.
Jun 4


Is the Software Defined Vehicle Already Obsolete?
Rivian’s Chief Software officer recently said that Rivian is moving beyond the SDV era into “AI-defined cars” – what started as a nascent industry term is now officially in an OEM’s lexicon for the first time as far as we know, at least for a non-Chinese OEM.
Jun 1


What happened in China this month? May 2026
It has been a busy period for the Chinese automotive industry. New products were announced ahead of the Spring Festival in February, and during the Beijing Auto Show in April.
May 29


Next-gen VPA AI implementations, looking at the competitive landscape of existing challenges and causes
From my recent attendance to the AI & SDV European Summit in Stuttgart, something came out clearly
May 29


Post-Quantum Cryptography Is Accelerating - Automotive Readiness Is Not
Insights from SBD Automotive’s industry-wide survey into crypto-agility and post-quantum cryptography adoption.
May 20


BMW iX3 Neue Klasse: Where Panoramic HUD Meets Functional Innovation
The BMW iX3 is the brand’s first true SDV in the Neue Klass platform. It is also its first vehicle to embody the philosophy of using a smaller and ergonomically friendly in-car displays to reduce distractions.
May 18


Why Charging Station Data Matters for the EV Experience
The transition to electric mobility depends on more than the rollout of charging infrastructure. It also depends on whether drivers can trust the digital systems guiding them to that infrastructure.
May 13


Controlling escalating cybersecurity costs: SBD study reveals where OEMs are struggling most, and outlines strategies to control spend
A few years ago, the question product cyber teams asked was simply: “What should we actually deploy to meet R155 expectations?” Today, the question has changed; and that shift matters.
May 12


China creating its own path to EV success
A Chinese idiom says 另辟蹊径 (lìng pì xī jìng), indicating the idea of opening up a different path, finding an alternative route, or creating one's own path.
May 11


Could low-cost night-time electricity boost EV sales: SBD outlines how OEMs could use V2G partnerships to trigger higher sales of EVs
As renewables flourish and grids tighten, EVs are becoming flexible energy assets. Winning automakers won’t just build electric cars. They’ll master standards, regulation, and orchestration, while generating real revenue and cost savings.
May 8


Inside Ford's EV Development Center: The Future of Failing Fast
Long Beach, California is a long way from Dearborn, and perhaps that is precisely the point. After a recent tour of Ford's new EV Development Center (EVDC), it is hard to walk away with any other conclusion.
May 5


Auto China 2026 Flash Report Insights
All automakers are working to bring products to market in order to maintain or regain lost market share. Customer value and speed to market for novel technologies are widely seen as key strengths of Chinese automakers, and are often cited as reasons why non-Chinese automakers have been losing share.
May 4


Insights on The Automotive Ethernet Congress 2026
The Automotive Ethernet Congress 2026 marked a pivotal moment for the automotive industry. What once felt like gradual progress in in-vehicle communication is now driving major changes in vehicle architecture, security, and scalability for the software-defined era.
Apr 28


Commercial Vehicle Show 2026 – Summary Report
The Commercial Vehicle Show 2026, held from 21–23 April at the NEC Birmingham, is the UK’s leading event for road freight, logistics, and commercial mobility, gathering over 300 exhibitors and more than 15,000 industry professionals across the transport ecosystem.
4월 24일


636 - Software-Defined Vehicle Ecosystem Players Guide - 2026
The Software‑Defined Vehicle Ecosystem Players Guide gives automotive leaders the strategic clarity to navigate SDV complexity, understand shifting ecosystem power, and make informed platform and partnership choices.
4월 23일


The Profitability Path of Automotive AI - Webinar Insights
The Profitability Path of Automotive AI Webinar. Where experts from across the ecosystem such as cloud providers, AI specialists, and automotive strategists, came together to tackle a problem that many OEMs are quietly struggling with: turning AI innovation into sustainable profit.
Apr 22


Your complimentary Q1 2026 Quarterly Wrap-up report
A complimentary report for SBD Automotive subscribers, the Q1 Quarterly Wrap-up helps you quickly catch-up on the automotive AI, CASES & SDV trends from the past few months, providing insights from our analysts on the impact of major announcements.
4월 15일


From SDV to AI‑Defined: Trends from the 3rd Automotive Computing Conference (ACC)
Automotive computing is consolidating and accelerating. Over two days in Dearborn, the conversation moved from software‑defined vehicles (SDVs) to AI‑defined vehicles (AIDVs), with speakers aligning on three aspects: consolidating compute, shifting intelligence to the edge, and virtualizing development.
Apr 8


Features on Demand: The Quiet Revolution Reshaping Automotive Revenue
The shift to SDV has redefined how OEMs compete, making software strategy central to long-term value creation.
Mar 31


MWC Barcelona 2026: Why the “IQ Era” Matters for Automotive
MWC Barcelona has historically been viewed as a telecom-led event, but in 2026 it became clear that connectivity is no longer the headline story. Instead, the industry is entering what the GSMA described as the “IQ Era”: a phase where networks, devices, and cloud infrastructure evolve into intelligence platforms, rather than simply pipes for data. With 105,000+ attendees and over 2,900 exhibitors from 207 countries, MWC 2026 reinforced its role as the global benchmark for wha
3월 27일
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