연구 보고서
SBD Automotive’s research reports deliver independent, actionable intelligence on the technologies, markets, and strategic shifts, shaping automotive and mobility services worldwide. Built on rigorous primary research, proprietary datasets, and nearly three decades of industry expertise, our insights help leaders cut through complexity, reduce uncertainty, and make faster, more confident decisions. Our extensive report library enables organizations to quickly turn strategy into measurable commercial and competitive advantage.
함께하는 기업 및 기관
Our reports are purpose-built for leaders shaping the future of mobility. They support senior executives, strategy teams, product leaders, and business development professionals across OEMs, Tier-1 suppliers, technology companies, and mobility service providers. Start-ups, investors, advisors, and policymakers also rely on SBD Automotive’s reports to gain clear, independent insight into where the industry is heading, and what to do next.
어떻게 도와드릴까요
Each report is designed to inform critical decisions. We uncover competitive dynamics, regulatory shifts, consumer realities, in-vehicle experiences, and emerging technologies across global markets giving leaders clarity and confidence in a fast-moving industry. From product and software roadmaps to investment priorities, competitor benchmarking, and market entry strategy, our reports deliver trusted, evidence-based insight. Clients move faster and back their strategy with credible data to enable safe, secure, sustainable, and seamless mobility.
Delivered through the SBD Digital Hub, insight is simple to access and scale. Purchase individual titles, unlock domain access, or license the full portfolio so you have the right intelligence, when it matters most.
Our Coverage & Focus
SBD Automotive publishes nearly 50 research titles each year, spanning 110+ editions. We cover every major mobility market, North America, Europe, China, Japan, and beyond, helping clients benchmark progress, understand regional nuance, and localize global strategy. From connected cars and software-defined vehicles to electrification, autonomy, cybersecurity, start-ups, and in-vehicle UX, we focus on what’s changing, why it matters, and how markets will evolve.
Impactful Research Domains
SBD Automotive structures its research around 8 core domains (discounted as bundles) reflecting the technologies and strategic questions redefining mobility. Across each domain, we deliver independent insight, objective benchmarking and market intelligence, and actionable signals, helping leaders understand where they stand and what to prioritize next:
Understand how leading OEMs are architecting the software-defined vehicle.
Benchmark E/E architectures, software stacks and roadmaps to see which OEMs are leading and why.
Understand how connectivity, OTA, and features-as-a-service are being deployed across markets.
Track live services, monetisation models, and how OEM strategies differ by region and vehicle line.
Compare the digital cockpit experiences OEMs are delivering and the features shaping customer expectations. From smartphone apps to in-car voice assistants and HMI, analyse feature strategies, ecosystem choices, platform decisions, and UX priorities.
Navigate the EV transition with clarity and confidence.
Assess charging ecosystems, digital EV services, infrastructure readiness, and the policy factors influencing real-world adoption.
Understand how driver assistance and autonomy are evolving, feature by feature.
Benchmark OEM strategies, sensor configurations, partnerships, and legislation across L0–L3 and beyond.
Stay ahead of cyber threats, vehicle theft risks, and regulatory requirements.
Track real-world attack methods, emerging vulnerabilities, and the security strategies OEMs need to address.
SBD’s Quarterly Highlights report helps you quickly catch-up on CASES trends from the last three months, providing insights from our analysts on the impact of major announcements.
Access objective, hands-on evaluations of modern in-vehicle user experience.
Independent testing highlights what works, what frustrates users, and where OEMs are truly differentiating.
Distinguish meaningful innovation from background noise.
Track emerging technologies, China-led innovation, start-ups, AI use cases, and strategic shifts shaping the future of mobility.
