World-leading automotive technology specialists

Latest News

Industry collaboration the key to avoiding autonomous driving traffic congestion ~ say HERE and SBD

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Latest Insights

UBI - commercial collaboration finally on the horizon

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Upcoming Events

Car HMI Europe 2016 - UX Redefined

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How we help the industry innovate

Intelligence
Intelligence

Hear beyond the noise and better understand the market, from active safety and advanced driver assistance systems, to connected car technologies and the latest security threats. Technology trackers, legislation guides, market forecasts, news services and more.

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Evaluation
Evaluation

Do what you do even better. Make sure your products speak your customer’s language. Know your competitors. Discover hidden opportunities. User experience and human machine interface, cyber security and theft, performance monitoring and more.

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Strategy
Strategy

Find out what is really possible. Break in to new markets. Maximize return on investment. Start a conversation with the right partner. Get ahead of the competition. Whatever you need, SBD has the knowledge, track record and perspective to help you go further.

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Our areas of expertise

Connected

81 million connected car vehicle sales globally by 2025. Connected car technologies are moving fast. A maze of new security threats. An increasingly crowded marketplace. New technologies. An almost endless array of options. SBD has everything you need to navigate this complex, fast moving industry. 

Autonomous

Autonomous technologies will eventually make accidents a distant memory. Be part of the race. Choose the right technologies. Understand the barriers. Develop a user experience your customers will value, while smoothing the transition to high level autonomy. SBD has everything you need to get ahead and maximize return on your investment.

Secure

Cyber-attacks will expose the automotive industry to $70 billion of liability by 2020. From our origins in anti-theft, SBD has been influential in developing an engineering based approach to the growing threat of cyber-attacks and electronic theft. Our people have everything you need to develop lasting solutions and make decisions to protect your brand.

What makes us unique?

Our People
Our People

Industry thought leaders and experienced professionals, recruited from seven of the world’s top ten vehicle manufacturers. The largest team of independent specialists focusing on the technologies that are changing the direction of the automotive industry.

Our Passion
Our Passion

SBD has focused exclusively on new and emerging automotive technologies for more than two decades. Success means seeing our clients develop ground-breaking products their customers value.

Our Coverage
Our Coverage

SBD works with 95% of the world’s leading vehicle manufacturers, as well as suppliers, associated industries and governments in more than 70 countries. With offices in Europe, North America, Japan and India, our people have first-hand experience of the markets you are operating in.

Some of Our Clients:

Audi
Toyota
Ford
Nissan
BBC
GM
Denso
Harman
PSA