To ensure you don't miss anything this March, we are highlighting some of the major automotive research reports that we are releasing this month. This includes a guide to digital keys, a deep-dive into electrical architectures, a new VPA report, two cyber security guides, and our health and wellbeing technologies report.
If you have an SBD Portal Account, you can check if your company has pre-ordered these upcoming reports, or request the price yourself. If you don't have a Portal account, you can register for one here.
Following the outbreak of COVID-19, health and wellbeing has become a priority for consumers and OEMs alike. With consumer concerns surrounding health and wellbeing potentially affecting buying habits, OEMs must ready their vehicle line-ups for a post-pandemic market. This report provides insight into the market landscape for automotive health and wellbeing technologies, and assesses the consumer interest in these technologies.
Has my company pre-ordered?
New edition for 2021 - The aim of the VPA report is to
provide the reader with insight on today's automotive VPA market and how it is
likely to shift over the next five years, based on expert industry knowledge
and consumer views across three continents.
A technology analysis of the offerings from leading VPA
suppliers to global automotive markets underpins the detailed review of key
automotive VPA features. The report categorizes 25 features that VPA providers
are either implementing in the latest systems or considering in the near future
as basic hygiene, bronze, silver and gold.
The report also identifies new technologies that are coming
to market to potentially take VPAs beyond the current basic media, sports,
weather, and smart-home integrations that are becoming standard across
suppliers. The overview of how automotive VPAs work includes an analysis of six
emerging VPA technologies.
A consumer survey supports the analysis of the
features and technologies coming to the market. It identifies correlations and
gaps between consumer expectations for VPAs and the technology that is on the
market or planned for future launch.
Digital Key systems are seen by many in the automotive sector as the next item to be included in
an evolving connected world. Developing systems that allow drivers to lock,
unlock and start their car with a digital device, especially a smartphone,
fits perfectly with the growing vision of increased user connectivity. Digital
key systems are not just seen as an attractive replacement for key fobs,
but also offer a method of sharing and revoking keys over the air.
The Digital Key Guide has been designed to assist OEMs in setting up
internal design and test standards by understanding what other OEMs and product
developers are introducing. The report will highlight good practices identified
in different systems we have tested and studied, useful features and potential future
additional services, the rationale for a well-designed, end to end system, features
that build on current technology performance, and the advantages and
limitations for OEMs and end users.
New edition for 2021 - E/E architecture decisions made now
will be a vital part of meeting the autonomous, connected and mobility
expectations of consumers in 5-10 years.
From evolutionary decisions around domain controllers, hypervisors,
OTA and gateways, to step-changes including Service-Orientated Architecture
(SOA), ethernet backbone and zonal architectures, OEMs face critical decisions
on if, how and when to adopt these technologies in their future models.
To help explain the features, functions and attributes of
emerging E/E architecture solutions, and how they relate to the entire CASE
design space, SBD Automotive has created this report to inform, clarify and
support strategic E/E decisions.
As cyber security legislation continues to evolve, it is
important that automotive OEMs and suppliers review and stay up-to-date with
the latest developments in security requirements for vehicles.
The Cyber Security
Legislation Guide offers a country-by-country description of cyber-related
policies, mandates, incentives and standards that are likely to affect the
development of cyber security in the automotive industry.
The automotive industry is undergoing a dramatic change
towards connectivity and autonomy. The latest vehicles include a vast array of
sophisticated technology and they are supplied with hundreds of ECUs and
complex firmware and application systems. Smart vehicles communicate with
mobile network operators and backend infrastructure in order to provide content
and services to users. The vehicle ecosystem has changed rapidly, and new
potential attack targets and methods have emerged.
Automotive OEMs and suppliers need to stay updated
with the latest cyber threats and develop a culture of understanding that the
addition of new technology in vehicles can increase the risk of car hacking. To
support this, SBD has created the Cyber Security Intelligence
Guide, with information on public hacks, countermeasure products, and the effect of these latest developments for automotive companies' strategy.
Don't worry if you don't have a Portal account. You can register for Portal access here.
If your company already has a history working with SBD (much of the automotive industry does), you will be able to access any of the currently available reports that your company has purchased, download samples from our full report library, request report pricing, meet your account manager and even commission bespoke consulting support.