The automotive industry has discovered the true potential of connectivity as a way of increasing the appeal of their cars, building customer loyalty, creating new revenue streams and reducing costs. Yet vehicle manufacturers continue to face many challenges.
What if we could start over and develop a car brand today?
Andrew Hart, Director at SBD Automotive, will be at TU-Automotive Detroit (June 7-8 2017), taking attendees through a simulated startup of a new connected car brand based on key lessons from working with most of the world’s major car makers and suppliers.
As the automotive industry moves from a hardware manufacturing society to one steeped in software development, taking the digital trends seriously is imperative for OEMs. Will it be a case of survival of the ‘fastest’?
Jeffrey Hannah, SBD Automotive North America Director, will be joined on stage by leaders of influential organizations in the automotive ecosystem to provide some answers.
The session will explore:
To further help TU-Automotive Detroit attendees meet new industry players, and experience innovative demos from leading connected, autonomous, and secure car companies, SBD Automotive’s technology specialists will also be guiding them on curated tours* of the TU Exhibition Floor. During the tours, attendees will gain valuable insights and have a chance to ask their burning questions to a leading automotive analyst.
TU-Automotive Detroit is one of the world's biggest conferences and exhibitions dedicated to automotive technology. The event is expected to attract 150 speakers, 300 booths and more than 3000 attendees from leading vehicle manufacturers and suppliers, including GM, Hyundai, Jaguar Land Rover, FCA and Panasonic.
* The morning TU Tech Experience tours are only available to Automaker, Government, Standard, Basic, Start-up, and Press Pass holders. If you have registered to attend TU-Automotive Detroit, you will receive an email with the password from TU-Automotive that will give you access to the AM registration page. Afternoon sessions are open to all TU-Automotive Detroit attendees with valid registration.