SBD Automotive’s Event Team were able to take some time
out from exploring (and cataloging) CES Asia in Shanghai to put together a list of trends from the show.
Complementing CES Las Vegas and now in it’s 5th year, CES Asia has developed a
strong automotive theme with a focus on local players in China and its neighbors, showing the innovative technologies that will be shaping
the automotive-technology marketplace over the next few years.
OEMs (Hozon, Kia, Nissan, and Aiways) and suppliers (Thundersoft and Horizon) have demonstrated enhanced in-car cockpit concepts and products, integrating biometric technologies, and enabling multi-mode interaction and in-car experiences.
Nissan demonstrated its Brain-to-Vehicle technologies, interpreting the driver's brain signals to help with driving, anticipate the driver's reactions, and even initiate maneuvers based on the thoughts of the user. Additionally, gesture recognition, and facial recognition were shown alongside traditional speech recognition, offering an enhanced input & output HMI experience in the car.
Large displays used to be a unique selling point for many OEMs. Then, we started to see OEMs adding more displays in addition to the traditional central displays – digital instrument cluster, rear-seat displays, head-up displays, passenger displays etc.
One of the key themes at CES Asia is that its is no longer enough for OEMs & suppliers to simply add more displays to a vehicle if they want to stand out in the China market. By using domain controllers, vehicles at the show are capable of allowing interaction between their various displays, so the driver and passengers can individually operate the same systems, share content, routes, vehicle data and more.
The official release of 5G commercial license to China's MNOs in early June has clearly added confidence to OEMs and suppliers in pushing 5G based in-vehicle applications, as both SAIC and Great Wall announced their 5G-based vehicles for 2020. Augmented Reality (AR), Virtual Reality (VR), V2X and autonomous car are among the key use cases demonstrated by OEMs & suppliers during CES Asia.
Open-platform connected systems
Traditional in-car connected services can no longer meet the expectations and requirements of consumers, leading vehicle manufacturers to look for other options. It was clear at CES Asia that OEMs in China are now much more willing to consider open platforms, where external 3rd-party apps can be integrated into the connected car system, allowing consumers to access familiar content and services from their mobile devices, but now integrated into vehicle with enhanced experiences.
Audi and Polestar announced new Android-based connected services, and Ford has collaborated with Baidu, introducing new SYNC+ systems that integrate 3rd-party apps.
SAE Level 3 deployment
Echoing what we saw at Auto Shanghai back in April, OEMs have announced their timelines for their SAE Level 3 autonomous cars, with SAIC, WM, Nullmax, Horizon, Desay SV, NavInfo, and Inceptio among the OEMs & suppliers confirming their SAE Level 3 & 4 roadmaps at CES Asia.
Nullmax are looking for a 2020 release, WM are aiming for 2021, and SAIC are ready to go now, but are waiting on legislation.
"China now has more new vehicle launches and mid-generation refreshes than any other region" says Victor Zhang, Director of SBD Automotive's China office. "It has escalated to the point that OEMs, both domestic and foreign, are having difficulty keeping up with which technologies are being rolled out - almost daily! Vehicles and systems that will affect the automotive landscape for years to come are now being released here with little-to-no coverage outside of China"