The number of apps being offered by
vehicle manufacturers has increased by 130% since 2013.
Infotainment innovation is placing immense
pressure on auto dealerships, which face an expansion of their role from purely
selling cars, to helping consumers understand, set-up and troubleshoot new
With vehicle manufacturers all implementing
different strategies to support their dealer networks, SBD has partnered with
Gamivation to analyse and highlight best practices and innovative solutions to address
the disconnect between in-car technologies, dealerships, consumers and manufacturers.
and Gamivation have partnered to produce a whitepaper to help answer some of
the big questions facing the automotive industry:
How is the role of dealerships changing?
Why are auto dealers limited in their ability to explain and sell in-car technology?
Is the disconnect between in-car technology and dealerships damaging manufacturers’ return on investment?
What solutions are available?
Developing a New Automotive Dealer Experience for Connecting Drivers to their
In-car Technologies’ whitepaper is available now. Email firstname.lastname@example.org for your free copy.