The automotive industry is entering one of the greatest
periods of disruption since Henry Ford brought cars to the masses. Over the
next decade, urbanization, socio-economic changes, government regulations and
new market entrants will all challenge the traditional development and sales
processes that have defined the automotive industry for the last 100 years.
Developing successful infotainment solutions will not shelter
car makers from these disruptions, but it will become a test of whether the
automotive industry is able to continue developing cars that appeal to
than 40% of respondents claim to be extremely or very familiar with most
and regular users of infotainment features are up to 5.7% more likely to be
loyal to their brand.
of respondents claim to have never used one or more of the major features on their infotainment
manufacturers and suppliers with hundreds of questions:
How does the automotive industry currently define success?
Do customers understand what manufacturers are offering?
Can the right infotainment system influence consumers’ buying decisions?
Are consumers satisfied with their existing infotainment experience?
To what extent can infotainment lead to brand loyalty?
Which vehicle manufacturers are succeeding and what are the risks for those that don’t?
Find the answers in ‘Redefining Success’ - a new joint whitepaper by
SBD and Nielsen. Request your free copy by emailing firstname.lastname@example.org