potential value of ITS systems in reducing traffic congestion and improving safety
is now no longer in doubt. Governments and the private sector should look to
existing mobile network infrastructure and be prepared to embrace data
liberalization, according to new research by SBD and HERE.
whitepaper argues that ITS managers can avoid the pitfalls that have plagued
many ITS projects during the last decade by taking advantage of recent
"Spending on ITS have tended to end in costly hardware-heavy projects, the
vast majority of which have not been commercially sustainable," said the
co-authors of the study Andrew Hart of SBD and Bernd Fastenrath of HERE.
"Fortunately, the growth of powerful mobile networks, the proliferation of
sensors and the increasing maturity of connected data analytics are paving the
way for software-richer ITS designs. For ITS managers, it means effective
solutions are attainable which are affordable, scalable and
No single vehicle manufacturer or road transit authority can create a data
ecosystem alone. ITS participants need a new spirit of collaboration, especially around data. A
city in motion generates a tremendous volume of data yet, for the most part,
that data is untapped and its potential value is not fully captured. To do so
means connecting vehicles, individuals, city and road infrastructure and
traffic authorities to enable a meaningful volume of quality data to be pooled
to SBD and HERE, some $89 billion USD has been spent in the last decade on
large-scale ITS schemes which have either failed to meet their stated
objectives or suffered lengthy delays. Additionally, despite a large volume of
government-funded research projects and trials, a disproportionately small
number have translated into commercial deployments. In many cases, the critical
enabling technologies have lacked maturity, have been too costly, or have not
been sufficiently user-friendly.
The ‘Collaborative ITS’ whitepaper is available now. Email firstname.lastname@example.org for your free copy.