English 日本語 Deutsch

Latest features

SBD Insight: Betting on Batteries

SBD Insight: Betting on Batteries

November 25, 2021

SBD Insight: Identifying and resolving the barrier

SBD Insight: Identifying and resolving the barriers to EV adoption

August 12, 2021

Software-defined vehicles foreshadow the inevitabl

Software-defined vehicles foreshadow the union of Silicon Valley & the automotive industry

New research reports releasing in March 2021

New research reports releasing in March 2021

A New Era for SBD Automotive

A New Era for SBD Automotive

Investing in Auto Tech 4 - What is driving start-u

Investing in Auto Tech (Pt 4) - What is driving start-up valuations?

February 18, 2021

The last 12 months in data - CASE technologies sur

SBD Insight: How the CASE technology landscape changed in 2020

February 03, 2021

Investing in Auto Tech (Pt 3) – Mobility Unicorns

Investing in Auto Tech (Pt 3) – The Rise of Mobility Unicorns

January 28, 2021

CES 2021 Daily Wrap-up - Thursday

CES 2021 Daily Wrap-up - Thursday

January 15, 2021

CES 2021 Daily Wrap-up - Tuesday

CES 2021 Daily Wrap-up - Tuesday

January 12, 2021

Getting a head start on 2021 - New SBD reports an

Getting a head start on 2021 - New SBD reports announced

January 08, 2021

The 6 steps to finding CASE-capable consultants

The 6 steps to finding CASE-capable consultants

January 05, 2021

Investing in Auto Tech (Pt 2) – The race among car

Investing in Auto Tech (Pt 2) – The race among car makers & suppliers

December 10, 2020

ID.3 evaluation – VW’s first ID car has questionab

ID.3 evaluation – VW’s first ID car features questionable HMI approaches

November 26, 2020

Investing in Auto Tech 1

Investing in Auto Tech – Understanding the direction of automotive innovation

November 24, 2020

SBD Insight: The critical role of software in buil

SBD Insight: The critical role of software in building next-generation experiences

November 05, 2020

SBD Insight: Potential silicon valley shakeup chan

SBD Insight: Potential silicon valley shakeup changes the game for automakers

October 07, 2020

SBD Insight: Will range accuracy be the cure for r

SBD Insight: Will range accuracy be the cure for range anxiety?

October 07, 2020

Land Rover Defender infotainment system tops 2020

Land Rover Defender infotainment system tops 2020 UX scores to date

September 25, 2020

SBD Insight: Will Plug & Charge improve the EV exp

SBD Insight: Will Plug & Charge improve the EV experience?

September 03, 2020

SBD Automotive carries out its infotainment UX eva

SBD Automotive carries out its infotainment UX evaluation of the Honda e

August 27, 2020

German court decides touchscreens are distraction

SBD Insight: German court decides touchscreens are distracting

August 06, 2020

SBD carries out its infotainment UX evaluation of

SBD carries out its infotainment UX evaluation of the Aiways U5

Taycan infotainment system falls b

SBD carries out its infotainment UX evaluation of the Porsche Taycan cockpit in Munich

SBD Insight: Investing in Mobility Start-ups

SBD Insight: Investing in Mobility Start-ups

CASE Studies: Ep 6 - The Road to 2030

CASE Studies: Ep 6 - The Road to 2030

CASE Studies: Ep5 - Electrification

CASE Studies: Ep5 - Electrification

CASE Studies: Ep4 - Shared Mobility

CASE Studies: Ep4 - Shared Mobility

CASE Studies: Ep3 - Autonomy

CASE Studies: Ep3 - Autonomy

CASE Studies: Ep2 - Connectivity

CASE Studies: Ep2 - Connectivity

CASE Studies: Ep1 - CASE in 2020

CASE Studies: Ep1 - CASE in 2020

SBD Insight: COVID-19 crisis - “Over-The-Air” id

SBD Insight: “Over-The-Air” ideas for OEMs in the pandemic

How COVID-19 could affect the Auto/Mobility sector

SBD Insight: How COVID-19 could affect the Auto/Mobility sector

HumanDrive project completes the UK’s longest and

HumanDrive project completes the UK’s longest and most complex autonomous car journey

February 20, 2020

SBD Insight: Can Apple make a universal digital

SBD Insight: Could Apple's CarKey be the first universal digital car key system?

February 13, 2020

CES Friday Wrap-Up

CES Friday Wrap-Up

January 10, 2020

SBD Insight: So you have questions about your cust

SBD Insight: So you have questions about your customers you need answered...

November 21, 2019

SBD Insight: Should Microsoft (re)-join

SBD Insight: Should Microsoft (re)-join the infotainment battle with Amazon and Google?

November 14, 2019

SBD Insight: The key considerations for data monet

SBD Insight: The key considerations for data monetization strategies in 2020.

November 08, 2019

ITS World Congress 2019: Innovative & disruptive

ITS World Congress 2019: Are innovative & disruptive transportation ecosystems being held back?

November 01, 2019

SBD Insight - Electrical Architecture

SBD Insight: Struggling to deliver experiences with electrical architectures designed for features?

October 18, 2019

Three Pillars Every Automaker Needs to Monetize Mo

Three Pillars Every Automaker Needs to Monetize Mobility

October 10, 2019

SBD Insight: How are data privacy laws affecting O

SBD Insight: How are data privacy laws affecting OEMs globally?

September 26, 2019

SBD Insight: The real-world proving ground for th

SBD Insight: The real-world proving ground for the future of head-unit design

September 19, 2019

SBD Insight: Fully charged in Frankfurt

SBD Insight: Fully charged in Frankfurt

September 12, 2019

SBD Insight: GM and Google's tie-up illustrates ne

SBD Insight: GM and Google's tie-up illustrates new willingness to compromise

September 10, 2019

SBD Insight: Dark Patterns in Automotive UX

SBD Insight: Dark Patterns in Automotive UX

September 06, 2019

SBD Insight: The 4 major technical challenges hold

SBD Insight: The 4 major technical challenges holding back Autonomous Vehicles

August 29, 2019

SBD Insight: What happened to ReachNow?

SBD Insight: What happened to ReachNow?

August 26, 2019

SBD Insight: Android Automotive vs. Weltmeister Li

SBD Insight: Android Automotive vs. Weltmeister Living Engine

SBD Insight: How do you design a safe SAE L3 inter

SBD Insight: How do you design a safe SAE Level 3 interior?

SBD Insight: What does a successful data monetizat

SBD Insight: What does a successful vehicle data monetization program look like?

SBD Insight: Smartphone Keys may be seen as conven

SBD Insight: Smartphone Keys may be convenient for the user, but are they secure?

SBD Insight: Are the EU’s guidelines for automated

SBD Insight: Are the EU’s guidelines for automated vehicles impossible for OEMs to follow?

SBD Insight: The 6 keys to successful data monetiz

SBD Insight: The 6 keys to successful data monetization strategies for OEMS

SBD Insight: Automotive technologies take center

SBD Insight: Automotive technologies take center stage at CES Asia

SBD Insight: 5 ways Google is positioning itself t

SBD Insight: 5 ways Google is positioning itself to become the biggest automotive brand

SBD Insight: EVS32 - The latest trends and insight

SBD Insight: EVS32 - The latest trends and insights from the show

SBD Insight: Why driver monitoring will be critica

SBD Insight: Why driver monitoring will be critical to next-generation autonomous vehicles

SBD Insight: eCall uncertainty in Malaysia – Will

SBD Insight: eCall uncertainty in Malaysia – Will OEMs be left with multiple eCall standards?

SBD Insight: Let’s improve vehicle safety

SBD Insight: Let’s improve vehicle safety with ADAS today, rather than waiting for AVs tomorrow

SBD Insight: Can OEM branding survive the onslaugh

SBD Insight: Can OEM branding survive the onslaught of the Virtual Personal Assistants?

SBD Insight: Will EV profitability s

SBD Insight: Will EV profitability survive the bursting of the subsidy bubble?

SBD Insight: Shanghai Auto Show 2019 - Trends and

SBD Insight: Shanghai Auto Show 2019 - The latest trends and insights from the show

SBD Insight: Will the proposed changes to ‘right-

SBD Insight: Will new changes to ‘right-to-repair’ dry up data-driven revenue streams for OEMs?

SBD Insight: Can you (safely) suddenly find

SBD Insight: Can you (safely) suddenly find yourself in control of an autonomous vehicle?

Keyless car thefts in the UK

SBD Insight: Keyless car thefts in the UK have increased daily insurance payouts to over £1 million

SBD Insight: Mobility Services in China

SBD Insight: Mobility Services in China

January 16, 2019

CES 2019 Briefing: Final wrap-up

CES 2019 Briefing: Final wrap-up

January 11, 2019

Driver Distraction

SBD Automotive Blog: Driver Distraction

November 27, 2018

Will smartphone keys become the new key fob?

Will smartphone keys become the new key fob?

October 11, 2018

How many times have you heard – "Automakers are s

How many times have you heard – "Automakers are sitting on a data goldmine"?

SBD Automotive advises UK autonomous car project o

SBD Automotive advises UK autonomous car project on new cyber security and HMI challenges

January 30, 2018

A Quick Q&A with the Director of SBD China

A Quick Q&A with the Director of SBD China

November 15, 2017

ADAS vs HMI: Will Human-Machine Interfaces make or

ADAS vs HMI: Will Human-Machine Interfaces make or break Advanced Driving Assistance Systems?

August 24, 2017

Andrea Sroczynski looks ahead, to the future of ca

Andrea Sroczynski looks ahead, to the future of cars at SBD deutschland

August 01, 2017

SBD Automotive Celebrates 20 Years of Class-leadin

SBD Automotive Celebrates 20 Years of Class-leading Research and Consultancy

How is artificial intelligence changing the establ

How is AI changing the established relationship between car makers and suppliers?

SBD wins Queen’s Award for Enterprise

SBD wins Queen’s Award for Enterprise

SBD win place on fastest-growing SME league table

SBD win place on league table of Britain’s fastest-growing SME exporters

February 27, 2017

SBD appoints Mark Garrett as Chairman

SBD appoints Mark Garrett as Chairman

January 18, 2017

Albion Ventures invests £1.5m in SBD

Albion Ventures invests £1.5m in SBD

November 01, 2016

View Less