demographics have become a much less reliable indicator of consumers’ needs and
aspirations. How can vehicle manufacturers
and suppliers ensure the latest connected car innovations are in-tune with
decide who wins the connected car race’, a
joint whitepaper by HERE and SBD, presents a clear and detailed case for a more
segmented, consumer focused approach to connected car technology.
drivers have more options than ever before. It is our hope that vehicle
planners at all levels of production recognize that connected cars must be
perceived by consumers as a natural, complementary extension of their digital
lifestyles.” Co-author, Jeffrey Hannah,
Director of SBD North America.
HERE-SBD whitepaper provides rich insights in to mobility preferences and
behavior, defining six consumer segments measured against affection for cars
and driving and affection for technology. The whitepaper explores:
The need for vehicle manufactures to embrace the evolving mobility preferences of the ‘connected driver’
The case for forward-looking products that deliver a more personalized driving experience
How mobility is changing and how these changes impact consumer behavior
decide who wins the connected car race’ is available now. Email firstname.lastname@example.org for your free copy.