Interest in ADAS is growing at a rapid rate. OEMs today are integrating more features into their vehicles and announcing conceptual autonomous vehicles with the intent to produce them. This interest extends to a range of suppliers and technology companies who have the announced the development of new, dedicated, technologies for these vehicles.

Despite these advances, L4 autonomy faces many obstacles before becoming a commercial reality. Among these are the guidelines, legislation and regulations surrounding autonomous vehicles alongside the consumer trust needed to roll them out on a wide scale. These factors have caused OEMs to shift their focus from achieving the highest levels of vehicle autonomy to expanding both the availability of lower levels and the capability of their own ADAS systems.

The ADAS L0 - L3 Forecast assesses and analyzes how features operating at lower levels of autonomy are expected to grow. Examining the offerings featured in passenger vehicles, the forecast works to highlight the regional differences in the penetration of different types of ADAS. The technologies that facilitate them are also accounted for - including Adaptive Cruise Control, Driver Monitoring, and Rear Cross Traffic Alert systems. This report is updated quarterly with regional versions covering the ADAS markets for China, Europe, and the U.S.