Head of Autonomous Car
DO CONSUMERS UNDERSTAND
(OR EVEN WANT) AUTONOMOUS TECHNOLOGIES?
“Manufacturers that communicate
the value of ADAS to prospective
buyers are part of a small minority”
“Awareness of ADAS has improved,
but consumer’s understanding of what
that means for them is still limited.”
“A lot of new technology is being pushed
to consumers, without really understanding
how they are using existing systems.”
A Consumer-centric Journey Towards Autonomy Report
Yes, I would like to find out more
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