SBD’s Innovation Guide

Better manage innovation, prioritize new and emerging trends and understand

what they mean for your business.

This year’s impressive Consumer Electronics Show (CES) saw significant announcements spanning sensor fusion, the Internet of Things (IoT), deep learning and other major trends set to create varying degrees of disruption in the next five to ten years.


These high profile ‘innovation events’ provide an important reminder for our industry. With the automotive space changing so rapidly, developing innovative solutions is no longer enough without long-term visibility of upcoming trends.


Deciding what to focus on has never been harder. Whether your business is investing heavily in one area, constantly shifting from one initiative to the next, or you just need to track and prioritize major trends, our quarterly Innovation Guide provides everything you need to focus on the right opportunities.

How much to focus on depends on your technology strategy

Quickly see how and when major trends will impact the automotive industry, including sensor fusion, big data, deep learning, virtual reality and the Internet of Things (IoT)


Find the right focus with our twelve month recommendations based on your technology strategy


Give your business a common view of the opportunities with this one stop resource.

Prioritize opportunities

Simple explanations of the latest trends, including detailed roadmaps, deployment scenarios and an overview of key stakeholders


Find out what vehicle manufacturers and suppliers are focusing on, their expected release dates, partners and latest announcements


Understand which vehicle manufacturers, suppliers, CE companies and startups will have the biggest impact on the automotive industry.

Understand the trends

Quickly understand how your competitors are managing innovation, with an overview of more than 40 initiatives, including hackathons, collaborative pilots and developer programs


Expert advice to help you create a structured ‘innovation culture’ that delivers tangible value


Tried and tested tools to help your team define, develop and refine the right solutions.

Better manage innovation

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